Manufacturers of consumer goods have both seasonal products and permanent offers.
So the presentation of offers specific to target groups plays a role just as inventory management on site.
Both areas are controlled by MobiMedia.
In addition to the interactive product catalogue, order-accompanying structure planning and control we get to know the functions of a stock inventory with order proposals, maintenance of planned stocks, but also the structure recommendations for a reorder.
Here, the alignment is particularly not only proven at P.O.S. level, but on individual goods displays whose individual contribution margin has to be monitored.
But route planning also forms approaches for potential savings.
If we discover potential gaps in the range due to specific sale movements, we immediately direct the recommended routes to these stores.
Once the gaps are detected they can be reached via mail campaigns and offers in Webshop just as they can be through targeted analysed customer visits. It pays off when an analysis of the customer structure can be made before long car journeys.
Then we work again on what’s important before we deal with what’s urgent.